Marketing, Bachelor of Business Administration
College: Daniel L. Goodwin College of Business
Department: Business
Student Type: Traditional Undergraduate
Degree: Bachelor of Business Administration
Campus: Both Lisle Campus and Mesa Campus
Requirements - Major
Marketing majors must complete the University’s distribution requirements, which are partially satisfied by the following courses in ethics and math.
| Code | Title | Hours |
|---|---|---|
| Ethics 1 | ||
| Select one of the following: | 3 | |
| General Ethics | ||
| Business Ethics | ||
| Business Ethics in the Context of Catholic Social Teaching | ||
| Math 1 | ||
| MATH 1105 | College Algebra with Business Applications 2 | 3 |
| or MATH 1110 | College Algebra | |
- 1
Business majors must complete Ethics and Math requirement with a grade of “C” or better.
- 2
Or other department approved course.
| Code | Title | Hours |
|---|---|---|
| Business Core 1 | ||
| BUSN 1000 | Business and Professional Responsibility | 3 |
| ACCT 1111 | Principles of Financial Accounting | 3 |
| ACCT 1112 | Principles of Managerial Accounting | 3 |
| BALT 1140 | Excel with Business Applications | 3 |
| BALT 1150 | Business Statistics I 3 | 3 |
| ECON 2001 | Principles of Microeconomics | 3 |
| ECON 2002 | Principles of Macroeconomics | 3 |
| FINA 2300 | Principles of Finance | 3 |
| MKTG 2300 | Principles of Marketing | 3 |
| MGT 2235 | Business Law | 3 |
| BALT 3301 | Managerial Decision Making Under Uncertainty | 3 |
| MGT 3300 | Management | 3 |
| MGT 4380 | Global Strategic Management | 3 |
| Major Courses 2 | ||
| MKTG 3310 | Consumer Behavior | 3 |
| MKTG 3318 | Infographics for Business | 3 |
| MKTG 3325 | CRM Business Concepts and Software Applications | 3 |
| MKTG 3333 | Personal Selling and Sales Management | 3 |
| MKTG 3347 | Social Media Marketing | 3 |
| MKTG 3360 | Marketing Research | 3 |
| MKTG 4380 | Marketing Strategy | 3 |
| Recommended Electives | ||
| Visualization Techniques and Dashboarding | ||
| Introduction to GIS for Business Analysis | ||
| Data and Text Mining | ||
| Total Hours | 60 | |
- 1
Marketing majors must complete each of the following Business Core courses with a “C” or better.
- 2
Marketing majors must also complete the following Major Courses, with a “C” or better.
- 3
Or other department approved course.
CLEP, Work/Life Experience, internships, advanced placement and other external credit may substitute for major courses if approved by the department.
Optional Concentration Requirements
The following optional concentrations in Business Analytics, Digital Marketing, and Operations Management are available in combination with this major. Requirements listed below must be completed with a “C” or better.
Business Analytics
| Code | Title | Hours |
|---|---|---|
| BALT 3310 | Visualization Techniques and Dashboarding | 3 |
| BALT 3330 | Database Structures & Queries | 3 |
| BALT 3370 | Introduction to GIS for Business Analysis | 3 |
| BALT 4320 | Data and Text Mining | 3 |
| Total Hours | 12 | |
Digital Marketing
| Code | Title | Hours |
|---|---|---|
| MKTG 3345 | Introduction to Web Analytics | 3 |
| MKTG 3347 | Social Media Marketing | 3 |
| MKTG 3348 | Content Development & Search Engine Optimization | 3 |
| MKTG 3349 | Search Engine Marketing | 3 |
| Total Hours | 12 | |
Operations Management
| Code | Title | Hours |
|---|---|---|
| MGT 2235 | Business Law | 3 |
| BALT 3350 | Business Process Management | 3 |
| MGT 4433 | Operations Management | 3 |
| INTB 3340 | Global Logistics | 3 |
| or BALT 3325 | Lean Six Sigma for Operational Excellence | |
| Total Hours | 12 | |
Students in the Bachelor of Business Administration program will achieve the following student learning outcomes (SLO):
Student Learning Outcome 1: Demonstrate proficiency in areas such as statistical and other mathematical techniques, data analysis, and quantitative modeling of business related information.
Student Learning Outcome 2: Demonstrate proficiency in areas such as complex problem solving skills, logical reasoning, and idea generation for making business related decisions.
Student Learning Outcome 3: Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing, operations, and human resources, as well as the capacity to synthesize and apply this functional knowledge.
Student Learning Outcome 4: Demonstrate proficiency in areas such as group dynamics, collaboration, interpersonal relations, and leading individuals, teams or organizations.
Student Learning Outcome 5: Demonstrate proficiency in written, oral, and/or visual communication formats.