Entrepreneurship, Bachelor of Business Administration
College: The Goodwin College of Business and Liberal Arts
Department: Marketing, Management and Organizational Behavior
Degree: Bachelor of Business Administration
Campus: Mesa Campus
The Bachelor of Business Administration in Entrepreneurship prepares students to launch, grow, and lead innovative ventures in today’s dynamic economy. This program emphasizes opportunity recognition, business model development, innovation strategy, and entrepreneurial leadership, while grounding students in core business disciplines such as finance, marketing, and management. Through applied learning experiences, students develop and refine business ideas, analyze market opportunities, and build sustainable, scalable ventures. The curriculum also explores social entrepreneurship, ethical decision-making, and the role of entrepreneurship in advancing the common good. Graduates are equipped to start their own businesses, lead innovation within existing organizations, or pursue careers in startups, family enterprises, and emerging industries.
Requirements - Major
Entrepreneurship majors must complete the University’s distribution requirements, which are partially satisfied by the following courses in ethics and math.
| Code | Title | Hours |
|---|---|---|
| Ethics 1 | ||
| Select one of the following: | 3 | |
| General Ethics | ||
| Business Ethics | ||
| Business Ethics in the Context of Catholic Social Teaching | ||
| Math 1 | ||
| MATH 1105 | College Algebra with Business Applications 2 | 3 |
| or MATH 1110 | College Algebra | |
| Code | Title | Hours |
|---|---|---|
| Business Core 1 | ||
| BUSN 1000 | Business and Professional Responsibility | 3 |
| ACCT 1111 | Principles of Financial Accounting | 3 |
| ACCT 1112 | Principles of Managerial Accounting | 3 |
| BALT 1140 | Excel with Business Applications | 3 |
| BALT 1150 | Business Statistics I 2 | 3 |
| ECON 2001 | Principles of Microeconomics | 3 |
| ECON 2002 | Principles of Macroeconomics | 3 |
| FINA 2300 | Principles of Finance | 3 |
| MKTG 2300 | Principles of Marketing | 3 |
| MGT 2235 | Business Law | 3 |
| BALT 3301 | Managerial Decision Making Under Uncertainty | 3 |
| MGT 3300 | Management | 3 |
| MGT 4380 | Global Strategic Management | 3 |
| Major Courses 1 | ||
| ENT 3301 | Entrepreneurship | 3 |
| ENT 3330 | Family Business | 3 |
| ENT 4305 | Capital Acquisition and Alternative Investments | 3 |
| ENT 4320 | Technology Innovation | 3 |
| ENT 4340 | Entrepreneurial Challenge | 3 |
| FINA 4380 | Advanced Managerial Finance | 3 |
| MGT 3347 | Project Management | 3 |
| MKTG 3333 | Personal Selling and Sales Management | 3 |
| or MKTG 3347 | Social Media Marketing | |
| Total Hours | 69 | |
- 1
Entrepreneurship majors must complete each of the following Ethics and Math, Business Core and Major courses with a “C” or better.
- 2
or other department approve course
CLEP, Work/Life Experience, internships, advanced placement, and other external credits may be substituted for major courses if approved by the department.
A student who obtains a major in Entrepreneurship may not earn an Entrepreneurship minor or the Applied Certificate in Entrepreneurship.
Students in the Bachelor of Business Administration program will achieve the following student learning outcomes (SLO):
Student Learning Outcome 1: Demonstrate proficiency in areas such as statistical and other mathematical techniques, data analysis, and quantitative modeling of business related information.
Student Learning Outcome 2: Demonstrate proficiency in areas such as complex problem solving skills, logical reasoning, and idea generation for making business related decisions.
Student Learning Outcome 3: Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing, operations, and human resources, as well as the capacity to synthesize and apply this functional knowledge.
Student Learning Outcome 4: Demonstrate proficiency in areas such as group dynamics, collaboration, interpersonal relations, and leading individuals, teams or organizations.
Student Learning Outcome 5: Demonstrate proficiency in written, oral, and/or visual communication formats.
The above outcomes align with the knowledge, skills, and competencies typically expected of graduates from a BBA in Entrepreneurship