Marketing, Bachelor of Business Administration
College: The Goodwin College of Business and Liberal Arts
Department: Marketing, Management and Organizational Behavior
Degree: Bachelor of Business Administration
Campus: Both Lisle Campus and Mesa Campus
Requirements - Major
Marketing majors must complete the University’s distribution requirements, which are partially satisfied by the following courses in ethics and math.
| Code | Title | Hours |
|---|---|---|
| Ethics 1 | ||
| Select one of the following: | 3 | |
| General Ethics | ||
| Business Ethics | ||
| Business Ethics in the Context of Catholic Social Teaching | ||
| Math 1 | ||
| MATH 1105 | College Algebra with Business Applications 2 | 3 |
| or MATH 1110 | College Algebra | |
| Code | Title | Hours |
|---|---|---|
| Business Core 1 | ||
| BUSN 1000 | Business and Professional Responsibility | 3 |
| ACCT 1111 | Principles of Financial Accounting | 3 |
| ACCT 1112 | Principles of Managerial Accounting | 3 |
| BALT 1140 | Excel with Business Applications | 3 |
| BALT 1150 | Business Statistics I 2 | 3 |
| ECON 2001 | Principles of Microeconomics | 3 |
| ECON 2002 | Principles of Macroeconomics | 3 |
| FINA 2300 | Principles of Finance | 3 |
| MKTG 2300 | Principles of Marketing | 3 |
| MGT 2235 | Business Law | 3 |
| BALT 3301 | Managerial Decision Making Under Uncertainty | 3 |
| MGT 3300 | Management | 3 |
| MGT 4380 | Global Strategic Management | 3 |
| Major Courses 1 | ||
| MKTG 3310 | Consumer Behavior | 3 |
| MKTG 3318 | Infographics for Business | 3 |
| MKTG 3325 | CRM Business Concepts and Software Applications | 3 |
| MKTG 3333 | Personal Selling and Sales Management | 3 |
| MKTG 3360 | Marketing Research | 3 |
| MKTG 4380 | Marketing Strategy | 3 |
| Three credit hours from the list below: | 3 | |
| Visualization Techniques and Dashboarding | ||
| Introduction to Web Analytics | ||
| Social Media Marketing | ||
| Content Development & Search Engine Optimization | ||
| Search Engine Marketing | ||
| International Marketing | ||
| Total Hours | 66 | |
- 1
Marketing majors must complete each of the following Ethics and Math, Business Core, and Major courses with a grade of “C” or better.
- 2
or department approved course
CLEP, Work/Life Experience, internships, advanced placement and other external credit may substitute for major courses if approved by the department.
Students in the Bachelor of Business Administration program will achieve the following student learning outcomes (SLO):
Student Learning Outcome 1: Demonstrate proficiency in areas such as statistical and other mathematical techniques, data analysis, and quantitative modeling of business related information.
Student Learning Outcome 2: Demonstrate proficiency in areas such as complex problem solving skills, logical reasoning, and idea generation for making business related decisions.
Student Learning Outcome 3: Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing, operations, and human resources, as well as the capacity to synthesize and apply this functional knowledge.
Student Learning Outcome 4: Demonstrate proficiency in areas such as group dynamics, collaboration, interpersonal relations, and leading individuals, teams or organizations.
Student Learning Outcome 5: Demonstrate proficiency in written, oral, and/or visual communication formats.